As an Amazon seller, you might face the sudden deactivation of a listing or receive a warning email without any notice. Many sellers, caught off guard, rush to appeal or submit unprepared documents. This, however, can escalate the situation and even lead to a full account suspension. Since Amazon requires a specific and verifiable plan for improvement, a systematic response is crucial. In this guide, we've broken down the steps and survival strategies for when you receive a w

An Amazon seller, let's call her A, once updated a single line on her cosmetic product label and suddenly her listing was deactivated. It turned out that one of the ingredients in her product was added to Amazon’s new prohibited list, causing her a significant financial loss. Amazon has been rapidly tightening its regulations over the last few years. The year 2025, in particular, has seen a noticeable increase in the strictness of rules for cosmetics, dietary supplements, and

"Can I ship this to the U.S. without any issues?" "My Amazon listing suddenly disappeared. Why is that?""I heard U.S. Customs is cracking down again because of MoCRA..." The Modernization of Cosmetics Regulation Act (MoCRA) , which officially took effect in late 2023, has brought the biggest shake-up to the U.S. cosmetics market in decades. Korean brands, manufacturers, and even beauty sellers within the U.S. are directly experiencing the impacts of this new regulation. While