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BLOGS AND NEWS


K-Beauty FDA Compliance: Why 'Marketing' Is No Longer Enough in the U.S. Market
A fast-growing K-Beauty brand — call it Brand A — recently appeared in not one but two FDA public databases. First in CAERS, the FDA's cosmetics adverse event reporting system. Then in MAUDE, the medical device adverse event database. No recall. No import alert. But showing up across two separate FDA systems at the same time? That kind of thing gets noticed. Why an FDA Database Listing Is Never Just a Footnote CAERS and MAUDE are fully public. No login required. Any consumer,

GlowBridge
Feb 244 min read


GlowBridge at Cosmoprof Miami 2026: Key Insights
Cosmoprof North America Miami 2026 is the continent's largest B2B beauty and wellness exhibition, bringing together industry leaders from around the globe. GlowBridge hosted its own booth at this year’s event, engaging directly with American and international buyers. The enthusiasm for K-Beauty was palpable, with a constant stream of inquiries regarding various brands and product categories. While conversations spanned a wide range of topics, buyers consistently circled back

GlowBridge
Feb 62 min read


Amazon Policy Pitfalls, Part 2: Your Survival Guide to Warning Emails
As an Amazon seller, you might face the sudden deactivation of a listing or receive a warning email without any notice. Many sellers, caught off guard, rush to appeal or submit unprepared documents. This, however, can escalate the situation and even lead to a full account suspension. Since Amazon requires a specific and verifiable plan for improvement, a systematic response is crucial. In this guide, we've broken down the steps and survival strategies for when you receive a w

GlowBridge
Jan 243 min read


Amazon Policy Pitfalls, Part 1: Prohibited Ingredients & New Rules You Can't Afford to Miss
An Amazon seller, let's call her A, once updated a single line on her cosmetic product label and suddenly her listing was deactivated. It turned out that one of the ingredients in her product was added to Amazon’s new prohibited list, causing her a significant financial loss. Amazon has been rapidly tightening its regulations over the last few years. The year 2025, in particular, has seen a noticeable increase in the strictness of rules for cosmetics, dietary supplements, and

GlowBridge
Jan 243 min read


Beyond the Product: How Gen Z Made 'Presentation' the New Beauty Standard
Gen Z is a generation that values the meaning conveyed over the visual appearance . For them, the functionality of a product is as important as its packaging, labeling, and communication style aligning with their personal values. Eco-friendly packaging, refillable containers, understated text, and an unboxing experience worthy of sharing on social media—all these factors are becoming selection criteria for beauty products just as crucial as the product itself. Why Gen Z Emph

GlowBridge
Jan 244 min read


MoCRA Shock: 7 Real-World Case Studies of Regulatory Impacts in the U.S. Cosmetics Market
"Can I ship this to the U.S. without any issues?" "My Amazon listing suddenly disappeared. Why is that?""I heard U.S. Customs is cracking down again because of MoCRA..." The Modernization of Cosmetics Regulation Act (MoCRA) , which officially took effect in late 2023, has brought the biggest shake-up to the U.S. cosmetics market in decades. Korean brands, manufacturers, and even beauty sellers within the U.S. are directly experiencing the impacts of this new regulation. While

GlowBridge
Jan 246 min read


What’s Changing in U.S. Sunscreen (OTC) Regulations? Key Points of the FDA M020 Update
In the United States, sunscreens are regulated as OTC (Over-the-Counter) drugs , not cosmetics. This means they are subject to strict regulatory frameworks governing everything from ingredients and SPF testing to labeling and safety standards. Recent FDA announcements do not necessarily mean an immediate overhaul of all existing rules. Instead, they signal a strategic update to OTC Monograph M020 , clarifying the standards and direction for future sunscreen regulations. How i

GlowBridge
Jan 243 min read


"Wellness or Medical Device? The FDA Guide for K-Beauty Device Success in the U.S."
The Next Frontier for K-Beauty: The Rise of "K-Beauty Devices" The global phenomenon of K-Beauty is no longer confined to skincare and cosmetics. By combining innovative ingredients and fast-paced trends with advanced technology, a new wave of "K-Beauty Devices" (or K-Devices) is rapidly gaining traction in the U.S. This category spans from at-home skin management devices and LED masks to MedSpa-inspired home-care tools that treat the face, scalp, and body simultaneously. U.S

GlowBridge
Jan 183 min read
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